Linkbaiting is is something we (webmasters) do whether we realize it or not! We all try (hopefully) to write compelling, high quality content, that deserves to get linked to. So when you get one of those completely “natural” back links, I mean, it just doesn’t get any better than that does it? It always brings a smile to my face!
Creating content that prompts one-way in-coming links from other webmasters is not only complimentary but also a “vote” of confidence that Google cannot ignore.
Linkbaiting has gotten a bad rap of late (because of a few that will stop at nothing to try to gain back links to their site.) Just stay out of the grey areas when linkbaiting, and get your back links for all the right reasons.
The “ethics” of linkbaiting aside, I would like to offer what I feel are the five best techniques for getting other webmasters to link to your content.
Here are my five best linkbaiting techniques (all white-hat too!):
Create compelling content-Create content that begs to be linked to. Cover your topic completely, become the ultimate online resource for your chosen topic, include video, audio, and images in your content. Provide real value for your readers, try to produce content that is attention grabbing, unique, provocative, and just plain useful to your visitors.
Be the first to break a story in your niche-Difficult to do, but very effective in getting incoming links! Stay up-to-date on what’s going on in your niche, stay on the cutting edge! Give your readers the scoop!
Provide a free tool or piece of software-This can really make the back links show up! If you are unable (like me!) to produce the tool or software, you can always buy it or pay someone to code it for you. The more useful and “used” the tool or software the more links it will generate.
Give a list of needed links-Tell your visitors where they can find more quality information on the subject of your post. Save them from having to Google it and search through the results. Make your list (the best it can be!)
Everyone likes free stuff-Give it away-and they will come. Not only that they will tell their friends about it!
Use these techniques, and use them consistently as you write your content, wether it’s blog posts, articles, website content, etc. and you will find your offerings linked to more and more often. And naturally occurring backlinks are the best kind!
Tags: back links, Blogging, business, ecommerce, finance, internet marketing, link bait, link baiting, linkbaiting, online marketing, SEO, traffic generation
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